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Spanish Households increase the consumption of fresh fruit by 2.7%

The most demanded fruits were oranges, bananas, apples and melons
The Ministry of Agriculture, Food and Environment has carried out a study on fresh fruit consumption in households during 2012, from which it appears that Spanish households have increased their consumption of these products by 2.7%, with a more moderate increase on expenditure that just increased 0.6% due to a price decrease of 2%.
According to the study, the department is preparing under the framework of the consumer panel, the purchase of fresh fruit last year accounted for 9.19% of the budget households destine to food, with an average of 134.89 Euros per person and year, a result that virtually remains stable (+0.2%) with regards to 2011. Regarding consumption per capita, this stood at 103.78 kilos per person and year, meaning an increase of 2.3% in relation to the previous year.
The profile of the fresh fruit consumer corresponds to households of couples with older children, adult couples without children and retired adults, where the person responsible for shopping is over 50 years old, who live in small towns with less than 2.000 inhabitants or in large cities with over 500.000 inhabitants of an accommodated social class.
As for the households that consume the largest amounts of fresh fruit, are those with adults and without children, these consume an annual average of 219.74 kilos/ per person (+115,96 kilos/person/year on the national average). By contrast, households headed by couples with small children, along with middle-aged consumers (.18 kilos/person/year and 66.8 kilos/person/year respectively).
According to autonomic provinces, those that consumed most fresh fruit during 2012 were Castilla León, Navarra and Cantabria. The provinces that consumed the least were Baleares and the Canary Islands. In the analysis per product, the most consumed fruits were oranges, bananas, apples and melons.

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