Citrus farmers begin to use the internet to contact wholesalers
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Provide 25,000 tons, most of clementines, about 5% of the total provincial production. 235 farmers from Castellon (Valencia) sell themselves and their harvest through the portal «www.naranjasyfrutas.com»
The price crisis pushes the citrus farmers to seek new ways of marketing. That is what 235 producers of Castellón had to think, which were integrated into the online sales platform naranjasyfrutas.com. This free portal allows to offer each farmer production (initially, a year ago, began as primarily for citrus, and now has expanded to summer fruit). Thus, any trade to wholesalers, you can contact directly with producers.
